Customer Relationship Management

Having a good “Customer Relationship Management” system will help companies easily access and expand the number of customers , improve customer experience, thereby reducing selling costs, increasing turnover and performance of the enterprise.

Phần mềm quản lý khách hàng

Overview of Customer Relationship Management

Assist Marketing staff in implementing, monitoring and evaluating the effectiveness of Marketing campaigns. Finding customers and sales opportunities helps their company increases revenue and improve sales efficiency. Assist customer service staff in implementing customer care programs and surveys. Manage, receive and handle customer issues and complaints in order to satisfy customers.

Support and co-ordination

Marketing department, Customer care (after sales), Sales department and Board of director.

Integrated Modules

“Sales management”, “Finance – accounting management”.

Quản lý khách hàng
Main features
  • Integrating modern multi-channel marketing and sales to create a funnel to collect customer information and take care of customers such as Email, IP Call Center, SMS BrandName, Zalo or Chatbot, Landing Page solutions on the enterprise’s Website.
  • Collect data automatically from marketing channels or update, manage customer information (Name, Address, Email, Phone, Marketing Channel, Marketing Campaign…), sales opportunities (Customer information, customer needs,…) Automatically check and suspend when there are duplicate customers or sales opportunities collected from various marketing channels. Transfer customer information, sales opportunities to sales staff to promote and follow.
  • Support to declare Email template, message template (SMS), customer care/survey questionnaire to use according to each Marketing campaign or customer care and survey campaign.
  • Make, monitor and evaluate the effectiveness of each campaign, marketing channel, Marketing and statistics, evaluate the number of customers, sales opportunities, conversion rate into official customers. Statistics and analysis to come up with more effective implementation solutions.
  • Prepare, monitor and evaluate the results of customer care campaigns or surveys. Deploy customer care and survey campaigns through integration of Email Marketing, SMS BrandName,… Update care transactions, survey customers according to each campaign.
  • Update customer complaint request. Track the status and results of handling customer requests/complaints. Take care of and record the results, the level of customer satisfaction.
  • Synthesize and evaluate the effectiveness of Marketing or Customer Care campaigns.
  • Report on the percentage of potential customers by marketing channel.
  • Summary/detailed reports of customer care transactions.
  • Summary reports requests/complaints.
  • Customer satisfaction analysis  reports,…
Customer Relationship Management
bravo insight

BRAVO 8R3 (ERP-VN) is an overall management system consisting of 12 main modules.

With flexible customization, in addition to the basic modules, other modules such as Warranty Management, Logistics Service Management… will be additionally designed depending on the management requirements of each business.

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